Gautam morwal

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Google Ads Management — Gautam Morwal | Certified PPC Expert New Delhi
Service 01 · Google Ads

Google Ads
Management

Certified Google Ads management — Search, Display, Performance Max & YouTube. Every rupee of your ad spend is tracked, optimised, and accountable to one goal: measurable return on investment for your business.

Ad Spend Managed
₹5.5L+ Total
Certification
Google Ads Certified 2026
Platforms Covered
Search · Display · PMax · YouTube
What's Included

Everything Your Google Ads
Account Needs

A complete, end-to-end Google Ads management service — from campaign architecture to monthly reporting. No half-measures, no outsourcing. Every task handled by a Google-certified professional.

🔍
Keyword Research & Strategy
In-depth keyword research using Google Keyword Planner and competitive analysis to identify high-intent, high-ROI search terms. Match type strategy, negative keyword lists, and search term audits — conducted before a single rupee is spent.
✍️
Ad Copy & Creative Direction
Compelling Responsive Search Ads and Display creatives written to speak to searcher intent. Continuous A/B testing of headlines, descriptions, and extensions to drive CTR improvements and Quality Score gains over time.
💰
Bid Strategy & Budget Management
Smart bidding strategies — Target CPA, Target ROAS, or Maximise Conversions — aligned with your specific goals and budget. Manual oversight of automated bidding to prevent overspend and ensure efficiency.
📊
GA4 & Conversion Tracking Setup
Full Google Analytics 4 and Google Tag Manager setup. Conversion actions, goal completions, audience segments, and custom dashboards — so every metric connects back to business value, not just clicks.
🚀
Performance Max Campaigns
AI-powered Performance Max campaigns across Search, Display, YouTube, Gmail, and Maps — unified under one campaign structure. Asset group creation, audience signals, and performance monitoring to extract full Google network value.
📈
Monthly Reporting & Insights
Clear, jargon-free monthly performance reports covering CPC, CTR, Quality Score, Conversion Rate, and ROAS. Each report includes what was tested, what improved, and what is planned for the next period.
Why Google Ads

The Platform That Captures
Intent at Peak Moment

Google Ads is the most powerful demand-capture platform ever built. When a potential customer types a query into Google, they are actively looking for a solution — and a well-structured, well-bid Google Ads campaign puts your business in front of them at that exact moment. No other channel offers the same combination of intent-targeting precision and measurable, attributable results.

As a Google Ads Search and Display certified professional, I have built and managed campaigns across manufacturing, B2B services, and e-commerce verticals. My approach combines rigorous keyword architecture with continuous bid optimisation and creative testing — resulting in lower CPCs, higher Quality Scores, and a steadily improving conversion rate over time.

"Every rupee of ad spend is tracked. Every decision is backed by data. There are no vanity metrics in my reports — only results that connect directly to your revenue."

I manage campaigns using Google Ads, Google Keyword Planner, Google Analytics 4, and Google Search Console as an integrated ecosystem. This means your paid and organic data are always aligned, attribution is accurate, and your strategy evolves based on the full picture — not just paid performance in isolation. Explore my portfolio of campaign results or visit the About page to review my certifications.

Whether you are launching your first Google Ads campaign, rescuing an underperforming account, or scaling a profitable setup to capture more market share, I bring the technical expertise and strategic thinking to deliver the outcome your business needs. Pair Google Ads with SEO for full search coverage, or with Meta Ads to build a complete paid acquisition funnel.

My Process

How I Deliver Google Ads Results

01
Account Audit & Goal Alignment
Full review of your existing account (or a fresh start analysis), business goals, target CPA or ROAS, competitor ads, and current keyword landscape. Every decision from this point follows from the data gathered here.
02
Campaign Architecture & Keyword Build
Build campaign structure, ad groups, keyword lists by match type, negative keyword exclusions, and ad copy variants. Asset groups for Performance Max and audience signals are mapped before launch.
03
Tracking Setup & Campaign Launch
GA4 conversion actions, Google Tag Manager triggers, and audience lists are set up and verified before any campaign goes live. No data blind spots — full attribution from day one.
04
Weekly Optimisation & Monthly Review
Weekly bid adjustments, search term audits, ad rotation analysis, and Quality Score improvements. Monthly reporting with clear performance data and the strategic direction for the next period.

Ready to Scale with Google Ads?

Let's audit your account and build a strategy that delivers qualified leads and real revenue — not just clicks and impressions. Google Ads Search certified, GA4 integrated, and results-obsessed.

Meta Ads Management — Gautam Morwal | Facebook & Instagram Advertising New Delhi
Service 02 · Meta Ads

Meta Ads
Management

Facebook and Instagram advertising built for scale and profitability. Cold prospecting, retargeting funnels, lookalike audiences — all optimised for consistent ROAS and lower CPL. Every campaign built on a foundation of precise Pixel tracking and audience data.

Focus Metrics
↑ ROAS · ↓ CPL
Platforms
Facebook · Instagram
Campaign Types
Conversions · Lead Gen · Retargeting
What's Included

Everything This Service Delivers

⚙️
Pixel & Catalog Setup
Full Meta Pixel installation, event tracking configuration, and product catalog setup. The tracking foundation that makes every audience, retargeting segment, and conversion campaign accurate and actionable from day one.
🎯
Audience Research & Targeting
Detailed interest-based targeting, lookalike audiences built from your best customers, and multi-stage retargeting sequences. Cold, warm, and hot audiences treated with different messaging — because they are at different stages of the journey.
🎨
Creative Strategy & Briefs
Campaign creative briefs for carousel, video, single image, and collection ads. Messaging frameworks for each funnel stage, with A/B testing recommendations to identify the highest-performing creative and copy combinations.
🔄
Retargeting Funnel Architecture
Multi-stage retargeting sequences that re-engage website visitors, video viewers, page engagers, and add-to-cart users. Each segment receives messaging calibrated to where they are in the buying journey — dramatically improving conversion rates.
📊
Performance Tracking & Reporting
Meta Events Manager verification, custom conversion tracking, and Meta Ads Manager reporting setup. Monthly reports covering ROAS, CPL, CTR, frequency, and cost per result — with clear optimisation actions for the next period.
📈
Scaling & Budget Management
Systematic scaling methodology — Campaign Budget Optimisation vs Ad Set Budget, horizontal vs vertical scaling, and creative refresh cycles to prevent ad fatigue. Scale what works, pause what does not — always data-led.
Why Meta Ads

Reach Your Exact Audience
Where They Spend Their Time

Facebook and Instagram collectively host over 3 billion monthly active users — and Meta's advertising platform gives you the ability to reach a precisely defined subset of them based on demographics, interests, behaviours, and their prior interactions with your business. No other platform offers the same combination of audience reach, targeting depth, and creative flexibility.

As a practising Meta Ads manager with hands-on experience running Facebook and Instagram campaigns across B2B and B2C verticals, I build advertising systems — not just individual campaigns. Every account I manage has a structured funnel: cold prospecting to generate awareness, warm retargeting to move interested users toward conversion, and loyalty campaigns to increase customer lifetime value.

"Meta Ads without a proper Pixel setup and audience strategy is like running Google Ads without conversion tracking — spend without accountability."

The Meta Pixel is the backbone of effective Facebook and Instagram advertising. Without proper event tracking, you cannot build accurate retargeting audiences, optimise for the right conversion events, or trust your reported ROAS. Every account I manage starts with a full Pixel audit and verification before a single rupee of budget is allocated to campaigns. Learn more about my technical approach on the About page or see campaign results in my portfolio.

Meta Ads pair powerfully with Google Ads for full-funnel paid acquisition — capturing intent with Google and building brand demand with Meta. Combine with email marketing to nurture leads captured through lead generation campaigns into paying customers through automated sequences.

My Process

How I Deliver Results

01
Pixel Audit & Foundation Setup
Install and verify Meta Pixel, configure standard and custom events, set up Business Manager, Ads Manager, and audience tracking infrastructure. No campaign launches until tracking is verified.
02
Audience Architecture & Creative Planning
Research target audiences, build customer personas for each funnel stage, and produce creative strategy briefs. Lookalike audiences are built from your best existing customer data.
03
Campaign Build & Launch
Structured campaign hierarchy — Awareness, Consideration, Conversion, and Retargeting — with proper budget allocation and audience exclusions to prevent overlap and wasted spend.
04
Test, Optimise & Scale
Bi-weekly creative testing, audience rotation, bid strategy review, and frequency monitoring. Scale profitable ad sets with a clear, documented methodology — no guesswork scaling that burns budget.

Ready to Make Meta Ads Work for You?

Let's build a Facebook and Instagram advertising system that delivers real leads and revenue — Pixel-tracked, funnel-structured, and ROAS-accountable from day one.