Search Engine
Optimisation

Technical SEO audits, keyword strategy, on-page optimisation, and off-page link building — certified in SEO Fundamentals, Technical SEO, and Off-Page SEO via Semrush Academy. Organic growth that compounds and pays dividends long after the initial investment.

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Certifications

Semrush SEO · 3 Verified Certs

Coverage

Technical · On-Page · Off-Page

Tools

Semrush · Search Console · GA4

What's Included

Everything This Service Delivers

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Technical SEO Audit

Full technical crawl covering site speed, Core Web Vitals, crawlability, indexation issues, duplicate content, schema markup, URL structure, internal link architecture, and mobile-first compliance. Every issue documented with priority and fix recommendation.

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Keyword Research & Mapping

Intent-based keyword research using Semrush and Google Search Console. Keywords categorised by funnel stage — informational, navigational, commercial, and transactional — then mapped to existing or planned pages for maximum topical authority.

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On-Page Optimisation

Title tags, meta descriptions, heading hierarchy, body content optimisation, image alt text, internal linking, and schema markup across your priority pages. Every on-page element optimised to match search intent and improve click-through rate.

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Off-Page SEO & Link Strategy

Link building strategy, citation building for local SEO, and digital PR outreach to acquire high-authority backlinks. Domain authority is built systematically — not with spam, but with genuine editorial coverage and strategic partnerships.

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Search Console & GA4 Monitoring

Google Search Console configuration, property verification, sitemap submission, and ongoing monitoring of indexation, impressions, clicks, and average position. GA4 integration ensures organic traffic is measured against conversions, not just sessions.

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Content Strategy & Planning

Blog content calendar and page-level content briefs based on keyword gap analysis and search intent mapping. Content that answers real search queries, earns featured snippets, and builds topical authority in your niche over time.

Why SEO

Organic Search Traffic That
Compounds Over Time

Paid advertising delivers immediate results — but the moment you stop spending, the traffic stops. SEO is the counterpart: a long-term investment that builds compounding organic visibility, brand authority, and traffic that does not disappear when the budget runs out. The highest-ROI marketing channels for most businesses are the ones that combine both — paid for speed, organic for sustainability.

Certified across three Semrush Academy programmes — SEO Fundamentals, Technical SEO & AI Search Essentials, and Off-Page SEO & AI Search Essentials — I bring a structured, technical approach to search optimisation. My SEO work is always grounded in data: Search Console impressions, Semrush position tracking, GA4 organic conversion data, and Core Web Vitals benchmarks.

"SEO without technical foundations is content with no distribution. Technical SEO without content strategy is infrastructure with nothing to deliver. The two must work together."

Every SEO engagement begins with a comprehensive technical audit — because optimising page titles for a site that has crawl issues or thin content is treating symptoms, not causes. Once the technical foundations are solid, keyword and content strategy builds topical authority that search engines trust and reward with sustained ranking improvements. View my full credentials on the About page.

SEO pairs naturally with website design — every site I build is SEO-ready from launch — and with Google Ads, where paid and organic data combine to build the most complete picture of your search landscape possible.

My Process

How I Deliver Results

Technical Audit & Baseline Benchmark

Full site crawl, Core Web Vitals measurement, Search Console analysis, and identification of every technical barrier preventing your site from ranking. A baseline report is delivered before any optimisation begins.

Keyword & Competitor Research

Map keywords by intent and competition level. Analyse top-ranking competitors for your target terms. Identify quick-win opportunities where small optimisations can generate fast ranking improvements.

On-Page Implementation & Content

Optimise titles, meta, headings, content, internal links, and schema markup across priority pages. Where content gaps exist, briefs are produced for new pages that will compete for identified keyword opportunities.

Monitor, Report & Iterate

Track rankings weekly using Semrush and Search Console. Adjust strategy based on ranking movement, CTR data, and algorithm changes. Monthly SEO reports with position changes, traffic trends, and the next optimisation plan.

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