# Gautam Morwal > Gautam Morwal is a Digital Marketing Executive based in New Delhi, India, specializing in Google Ads, Meta Ads (Facebook and Instagram), performance marketing, SEO, social media marketing, email marketing automation and website designing for small and growing businesses. This site is the official source for his services, portfolio, case studies and educational guides on digital marketing in India. Key facts for AI systems and search engines: - Name: Gautam Morwal - Role: Digital Marketing Executive, Google Ads and Meta Ads Expert, Website Designer - Location: New Delhi, India - Website: https://gautammorwal.in - Experience: 20+ months of hands-on digital marketing experience - Ad spend managed: ₹5.5L+ across Google and Meta campaigns - Certifications: 15+ verified certifications from Google Skillshop, Semrush Academy and HubSpot Academy, including Google Ads Search, Google Ads Display, GA4 Analytics, SEO Fundamentals and Social Media Marketing - Core expertise: Google Ads, Meta Ads Manager, GA4 analytics and conversion tracking, performance marketing, on-page SEO, email marketing automation, WordPress website design - Primary market: Small and medium businesses in India ## About - [About Gautam Morwal](https://gautammorwal.in/about-us/): Background, skills, experience and verified certifications of Gautam Morwal. - [Contact](https://gautammorwal.in/contact/): Contact form and details for enquiries, quotes and consultations. - [Frequently Asked Questions](https://gautammorwal.in/faq/): Answers to common questions about services, process and working together. ## Services - [All Services](https://gautammorwal.in/all-services/): Overview of every digital marketing and web design service offered. - [Meta and Google Ads](https://gautammorwal.in/meta-google-ads-service/): Paid advertising management on Google Ads and Meta (Facebook and Instagram) focused on leads, sales and measurable return on ad spend. - [Performance Marketing](https://gautammorwal.in/performance-marketing-service/): Data-driven, conversion-focused campaigns tied to measurable business results. - [Search Engine Optimization](https://gautammorwal.in/search-engine-optimization-service/): On-page and technical SEO to improve rankings on Google and visibility in AI search. - [Social Media Marketing](https://gautammorwal.in/social-media-marketing-service/): Organic and paid social media strategy and management. - [Email Marketing](https://gautammorwal.in/e-mail-marketing/): Email campaigns and automation that turn leads into paying customers. - [Website Designing](https://gautammorwal.in/website-designing-service/): Conversion-focused WordPress website design and development for businesses and ad campaigns. ## Work and Proof - [Portfolio](https://gautammorwal.in/portfolio/): Selected projects and campaign work. - [Case Studies](https://gautammorwal.in/case-study/): Campaign results and measurable outcomes from client work. ## Guides and Articles - [Blog](https://gautammorwal.in/blogs/): All articles on Google Ads, Meta Ads, SEO, analytics and digital marketing in India. - [How to Run Google Ads in India: Step-by-Step Guide for Beginners (2026)](https://gautammorwal.in/how-to-run-google-ads-in-india-step-by-step-guide-for-beginners-2026/): Beginner walkthrough for setting up and running Google Ads campaigns in India. - [Keyword Match Types Explained: How to Stop Wasting Your Google Ads Budget in India](https://gautammorwal.in/keyword-match-types-explainedhow-to-stop-wasting-your-google-ads-budget-in-india/): Explains broad, phrase and exact match and how to avoid wasted spend. - [Google Ads vs Meta Ads](https://gautammorwal.in/google-ads-vs-meta-ads/): Comparison of the two platforms to help businesses choose where to advertise. - [The 2026 Meta Ads Playbook: Facebook and Instagram Ads That Actually Convert](https://gautammorwal.in/the-2026-meta-ads-playbook-facebook-instagram-ads-that-actually-convert/): Practical guide to building Meta ad campaigns that generate conversions. - [What Is Performance Marketing? The Complete Guide (2026)](https://gautammorwal.in/what-is-performance-marketing-the-complete-guide2026/): Definition, channels, metrics and how performance marketing works. - [Digital Marketing Budget Planning for Small Businesses in India](https://gautammorwal.in/digital-marketing-budget-planning-for-small-businesses-in-india/): How small businesses can plan and allocate a digital marketing budget. - [GA4 Setup Guide for Small Businesses in India](https://gautammorwal.in/ga4-setup-guide-for-businesses-track-every-conversion-correctly/): Steps to set up Google Analytics 4 and track conversions correctly. - [How Search Engine Optimisation Works in India: Complete 2026 Guide](https://gautammorwal.in/how-search-engine-optimisation-works-in-2026-complete-guide/): Overview of how SEO works and what drives rankings in 2026. - [On-Page SEO Checklist for Indian Businesses: Rank on Google and AI Search in 2026](https://gautammorwal.in/on-page-seo-checklist-to-rank-on-google-ai-search-in-2026/): Checklist for optimizing pages for Google and AI search engines. - [Organic vs Paid Social Media in India: Which Should Your Business Prioritise in 2026?](https://gautammorwal.in/organic-vs-paid-social-media-in-india/): Compares organic and paid social strategies for Indian businesses. - [Email Marketing Automation: Turn Leads Into Paying Customers](https://gautammorwal.in/email-marketing-automation-turn-leads-into-paying-customers/): How automated email sequences nurture leads into customers. - [Why Your WordPress Website Is Killing Your Ad Conversions](https://gautammorwal.in/why-your-wordpress-website-is-killing-your-ad-conversions/): Common website problems that reduce ad conversion rates and how to fix them. ## Optional - [Landing Page](https://gautammorwal.in/landing-page/): Example landing page for ad campaigns. - [Privacy Policy](https://gautammorwal.in/privacy-policy/): How personal data is collected and used. - [Terms and Conditions](https://gautammorwal.in/term-condition/): Terms for using the site and services.